The world of name, image, and similarity (nothing) changed the college basketball landscape. The best recruits and top players have already earned big — sometimes seven figures — in just the first year of this new era.
The rapid change has also prompted top leaders to push for more NIL opportunities on behalf of their athletes. Ohio state athletic director Gene Smith said it will take $13 million a year this summer to maintain Columbus’ talent pipeline. It’s no longer about fancy stadiums, arenas and locker rooms in the race to be the best in college sports. The NIL opportunities available to athletes are also important – particularly when it comes to attracting transfers.
While the transfer gate set records before the NIL rules came into effect, it’s clear that top athletes who switch schools are weighing money-making potential when making decisions about their future this season. However, everything is still relatively new and undefined, so it’s hard to come up with a definitive measure of what this possibility means.
There are athletes with giant followers who don’t have the NIL deals that others with small, talented social media handlers have been able to secure. There are athletes with strong brands who are millionaires. Meanwhile, the Nebraska wide receiver Decoldest Crawford signed an NIL deal with a heating and cooling company in Lincoln, Nebraska, because of his name. Much of this doesn’t make much sense yet.
Below is a list of 15 college basketball transitions, both men and women, who could have many NIL opportunities at their new schools. It is based on the partnerships the athletes have already signed, their talents, their social media followers, their new school and market, and their ability to become a star — or an even bigger star, at least — in the new season.
This isn’t a rating – it’s a group of crossovers that could be athletes, students, and entrepreneurs this season.
5-foot-6, guard, 19.8 PPG at Fresno State (2021-2022); 5-6, Ranger, 14.5 PPG at Fresno State (2021-22)
Bear Forbes, former Fresno state stars were already millionaires before moving to South Beach this summer, with 31 deals last year. Now, they will tap into more NIL opportunities – with the help of 5 million social followers who boost their collective value – and thrive in a hotspot for celebrities and major brands.
6-10, frontal, 9.7 PPG at Memphis (2021-22)
No longer is the 15-year-old Bates who was once compared to Kevin Durant and considered the NBA lottery pick after averaging 9.7 PPG in Memphis in his freshman year. But he’s signed to Roc Nation, Jay-Z’s sports agency, and has more than 400,000 followers on Instagram entering what could be a local comeback season in Michigan—his hometown, Saginaw, is less than 100 miles from campus.
6-3, forward, 17.8 PPG at Maryland (2021-22)
The former Terrapins star had already caught the attention of major brands (Outback Steakhouse, Wingstop, Xfinity and Amazon) before she moved on. Now, she is the leader of a stacked school roster that was ranked as the ninth most valuable college sports brand by The Wall Street Journal in 2019.
6-3, Ranger, 2.0 PPG at Tennessee (2021-22)
Before joining Tennessee last year, the son of rapper and business magnate Master P — net worth $210 million, per Forbes — reportedly had a multimillion-dollar nothing deal with a tech company. Now, he’ll be taking his 137k Instagram followers to a school and a town that’s home to a variety of big brands (including UPS, Papa John’s).
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6-0, Ranger, 17.4 PPG at Kansas State (2021-22)
Despite reports that the Pack has signed an $800,000 deal with a company called LifeWallet – Owned by Hurricanes Booster John H. Ruiz After moving to Miami, the former Kansas State star told ESPN that he hasn’t changed programs due to potential business opportunities. But he also admitted that the lights in a bustling city could help him shine on court.
6-2, Ranger, 9.5 PPG at Saint Peter’s (2021-22)
Moving to an Intermediate Master might not bring a lot of Edert’s brand power, but he doesn’t need it because he will always be the mustachioed St Peter’s star who helped the Peacocks beat number two Kentucky seed and run to the Elite Eight in 2022 The star of last year’s most magical NCAA tournament event has already made deals with the likes of the Buffalo Wild Wings.
6-0, guard, 19.4 PPG at SMU (2021-22)
The #1 move of the season in per-ESPN men’s basketball may be the All-American of team Penny Hardaway, in a city obsessed with college basketball. Before leaving Memphis for the NBA, Jalen Duren signed with major brands like vocal giant Bose. A high-profile campaign for Davis should get similar contracts.
6-10, front, 14.6 PPG at Northwestern (2021-22)
Nance arrives in North Carolina – last season’s national runner-up and a force in college sports that Michael Jordan’s brand supports – with a chance to transform his career on and off the field. new mate Armando Bacot He reportedly made over $500,000 in zero money last season. Nance, son of former NBA star Larry Nance, could find success in the open market with Tar Heels as well.
6-2, forward, 20.3 PPG at Mississippi (2021-22)
A custom Dodge Charger, through a nil deal with a local dealer, is just one of the perks of being one of the best transfers in college basketball. Jackson will find more job opportunities – including dressmakers – in Knoxville.
6-2, Ranger, 8.5 PPG at Oregon (2021-22)
The former Ducks already has a partnership with Barstool Sports, and has added local deals with Bloomington retailers since returning to their home state. The former Miss Indiana basketball, and Parrish’s regional and national business opportunities, are sure to grow, along with her 250,000 followers on social media.
6-2, forward, 6.8 PPG at Notre Dame (2021-22)
With more than 150,000 followers on social media, Brunelle, who has stayed at ACC with her Virginia commitment, has already struck deals with Kroger and fast food chain Wings Over. She also has her own clothing store through Vintage Brand.
5-7, Ranger, 8.0 PPG at Mississippi (2021-22)
Taylor donated proceeds from her sold basketball camps and her NIL deals with groups like Backpack and Luggage Factory Solepack to the local Boys & Girls Club in Starkville. It will take that philanthropic spirit and marketability with it across the state this season.
6-2 Striker 11.3 PPG at West Virginia (2021-22)
For a fee, Martinez will do everything from answering questions via email to creating a TikTok video with you, from providing recruitment and transfer advice to promoting your business. You will even appear at your event. With strong performances under coach Adea Barnes in Tucson, the price to reach her should go up.
6-1, Ranger, 7.5 PPG at Illinois (2021-2022)
Injuries limited Corbelo from just 19 games last season. But the talented bouncer with over 61,000 followers on Instagram is now moving to the country’s biggest city for a star in the Big East — along with a chance for more NIL deals.
6-3, Ranger, 9.4 PPG at Texas (2021-22)
The former Texan star joins Tommy Lloyd’s squad and has a chance to become a backyard star. Arizona, also known as Point Guard U, may also be the perfect destination for his development on and off the field, in a commercial way.