Go inside W Magazine’s new book Fifty Years Fifty Stories

Allow us, for a moment, to sound our horn. Over the past five decades, with a drastic shift in the fashion and publishing industry, W She stuck to her primary mission: telling stories on a larger scale. This does not mean, of course, that the magazine has not evolved over time. Fifty years fifty storiesa new volume published by Rizzoli, released this month, traces key moments in the publication’s history.

W Fairchild, founded in 1972, as a branch of the fashion trade newspaper Women’s daily wear. Printed on oversized poster-like pages, it chronicles how glamorous people live and amuse themselves – what they wear, where they go, who they see, what they gossip about. But unlike many of its competitors, W Flattery wasn’t permanent. Fairchild was best known for cutting columns like ‘Fashion Victims’, which took charge of those seen as trying too hard to make a dress statement, andoutside‘which indifferently declared who or what was, well, in or out.

in the eighties, W We made sure to please newcomers who were not quite well established but simply too rich to ignore: the notorious “New Society.” However, pretty young women who didn’t ask for nicknames – Cindy, Linda, Kristi, Kate and Naomi – soon became the talk of the town, and Fashion models Join the Upper East Side mayors, royals and cool newbies on our pages. W He invited the world’s most daring fashion photographers to publish their work, far from the constraints often imposed by commercial publications.

If the ’90s was the heyday of the supermodel, it was all about the cult of celebrities — a phenomenon that only intensified with digital media. this too, W Put spins around this direction. Every year, in a special issue, we poll the actors who dominate the conversation. As we call leadership Directors to shoot stories for W, as if you were creating still images for a movie. Going behind the scenes with these talents gives us a peek into their creative process and reveals just how much we need to bring original ideas into the world.

Contemporary art is another field that affects society more than ever. In the past, artists worked largely within their own bubble; Nowadays, they routinely engage in multidisciplinary collaborations with fashion houses and furniture designers. They are also often agents of change, with the ability to anticipate and respond to social movements. Flipping through pages Fifty years fifty storiesyou can get a taste of the ways that W You have covered this area.

Society, fashion, supermodels, Hollywood, design, art… these are the ingredients that seamlessly combine to form it W– And as our hyper-connected world continues to expand, so does our competence. We may be celebrating a big birthday this year, but we’re really still just getting started. trumpet!

Here, a sneak peek at the Memorial Book Celebration WFive decades in the fashion world.

Kate Moss, photographed by Jürgen Teller, 2003.
Timothée Chalamet, photograph by Tim Walker, 2019.
Party Stars Column 1982.
Naomi Campbell, photographed by Stephen Klein, 2007.
Elle Fanning, Kirsten Dunst, and Rashida Jones, photographed by Zoe Gertner, 2021.
“Birds in the Shape of Feathers” Photograph by Raphael Pavarotti, 2021.
Brad Pitt and Angelina Jolie, photographed by Stephen Klein, 2005.
Pharrell Williams, photographed by Joshua White, with artwork by Urs Fischer, 2014.
Beyoncé, photographed by Michael Thompson, 2002.
Britney Spears, artwork by Richard Prince, 2007.
“Peak of Fashion” Photography by Willie Vanderbier, 2019.

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