▲ On February 1, TM Roh delivered his opening speech, introducing the latest Galaxy innovation to a rapidly changing world in San Francisco.
Each year in Galaxy Unpacked, Samsung Electronics unveils a new era of mobile innovation – And this year was no exception. Together for the first time in three years, at its latest Unpacked event in San Francisco, Samsung unveiled its exciting new range of additions to the Galaxy family. – Including the Galaxy S23 series, Galaxy Book3 series, and an inspiring vision of sustainability.
With its latest range of devices, Samsung brings premium and powerful mobile experiences to everyone. Building on its long history of open, proven, and trusted collaboration, Samsung has also offered How technology is being used to transform the future of human communication.
“More than ever, people are turning to brands they trust for tools they can rely on to navigate our rapidly changing world,” said TM Roh, President and Head of Mobile Experience Business at Samsung Electronics. “At Samsung, this demand for reliable performance drives us to deliver innovation that makes more sense – going beyond the specs. It drives us to create devices that are truly better and a brand to be proud of. We built these devices to set a distinct new standard for innovation to deliver powerful performance – without compromise For every consumer and for the planet we share.”
From top Samsung executives showcasing the latest products to bustling crowds and event visitors learning about the latest innovations, everyone got involved in this celebration of all things Samsung. Keep reading to see more Galaxy Unpacked 2023 images, features, and versions.
▲ Many visitors attended Galaxy Unpacked 2023, which was held in San Francisco at the Masonic Hall.
Lights, camera, action: the Galaxy S23 series cameras
The recently unveiled Galaxy S23 series has made a serious impact on visitors with its beautiful design and vertically aligned rear camera lenses. Samsung has not only improved the unified camera design, but also greatly upgraded the Galaxy S23 Ultra’s camera capabilities. These improvements are highlighted by videos shot #withGalaxy, which debuted at this year’s Unpacked event.
▲ TM Roh introduced the new Galaxy S23 series, the best Galaxy S series yet.
The event featured an exciting short film shot entirely by award-winning filmmaker Ridley Scott using the Galaxy S23 Ultra – Samsung’s most amazing camera yet. The short film demonstrated the device’s superior camera capabilities, revealing that anyone can make an epic movie with videos shot from their daily lives.
▲ Vice President of Mobile Product Management Drew Blackard introduced the Galaxy S23 Ultra, explaining that all the videos shown during the presentation were shot with the Galaxy S23 Ultra.
With the Galaxy S23 Ultra’s array of advanced camera features, anyone can easily produce professional content anytime, anywhere.
All shots in Ridley Scott’s short film “Behold” were shot on the Galaxy S23 Ultra.
Capture the moment: Galaxy S23 Ultra’s high-resolution camera is out of this world
Galaxy S23 Ultra’s new 200MP camera captures high-resolution images with a level of color and wide detail never before seen in a smartphone. Moreover, Expert RAW’s various professional features empower users to produce creative and cinematic movies with ease.
▲ The new Galaxy S23 series combines design, performance and technological innovation in the front and rear HD camera, improving the user’s camera experience.
▲ Jacqueline White, Head of Social Media and Commerce at Samsung, explained that the wide-angle camera of the Galaxy S23 Ultra has a superior resolution. It also introduced the improved Adaptive Pixel and Camera Assistant app, which complement new features that help users take photos efficiently.
▲ Expert RAW gives users more control over all aspects of their photography experience, including ISO, aperture, and white balance from start to finish.
Astrophotography captures the night sky in stunning detail using just a smartphone.
▲ Na Hong-jin’s short film “Faith” showcases the Galaxy S23 Ultra’s cinema-quality camera features. The director was satisfied with the ability of the smartphone camera to capture high detail, even in dark places.
Shooting after sunset: night photography
Shooting in low light can be challenging even for the most advanced filmmakers, resulting in shaky, unusable footage with lots of noise. In Galaxy Unpacked, Samsung announced a multi-frame processing solution for the Galaxy S23 series camera to overcome this challenge. This custom algorithm stitches multiple images across frames to reduce noise, enabling anyone to capture vivid, enhanced video, even in the dark. Also, the enhanced object-aware AI engine and stereo depth map enable the camera to capture clear photos with great detail, bringing night photos to life. Moreover, with night photography and an improved front camera, Galaxy S23 series users will be constantly asked to share their group photos and videos with friends.
▲ Yoonie Park from Nightography Brand Marketing introduced and explained that the camera’s multi-frame processing technology is able to effectively reduce noise.
▲ A captivating audience listens to a demonstration of the Galaxy S23 series’ flagship night photography feature.
▲ AI stereo depth map, based on Dual Pixel technology, is able to detect single objects. It can also separate a person’s glasses from the background of the image, so the details of the image are crisp and clear.
Elevate your gaming experience with the Galaxy S23 series
The Galaxy S23 series has gotten a serious upgrade across the board, from its improved 5,000mAh battery and improved cooling system to next-level camera performance and a 41% GPU boost. The newly designed octa-core CPU boosts the Galaxy S23 series’ processing capabilities by around 34%, ideal for multitasking. The improved NPU architecture also uses an AI algorithm for an additional 49% increase, helping users to take stunning low-light photos.
▲ Product specialist David Thompson introduced the Galaxy S23 series’ improved CPU and NPU, which makes photos, videos, and graphics truly epic. The enhanced performance and processing speed provide a powerful gaming experience. David also explained that users can enjoy the game for longer with improved battery life.
Drew Blakard continued the show by showing how in-game lighting, reflections, and shadows are made more realistic with Samsung GPU-powered ray tracing.
▲ Influencer Lee ‘Faker’ Sang-hyeok tests Samsung’s latest game.
New in Galaxy Unpacked 2023: Galaxy Book3 Ultra Powerful performance anytime, anywhere
After announcing the release of the Galaxy S23 series, visitors were excited to see what other new releases are on the horizon. In particular, visitors were amazed by the announcement of the Galaxy Book3 series and especially the Galaxy Book3 Ultra, which is an all-new addition to the Galaxy Book lineup.
Ryan Baber of Retail Marketing introduced the latest Galaxy Book3 lineup, which provides users with an enhanced multi-device experience.
▲ The audience watches the Galaxy Book3 series’ multi-device experience video.
With the Galaxy Book3 Ultra, Samsung is introducing the Dynamic AMOLED 2X display to users for the first time. Equipped with the latest CPU and GPU from Intel and NVIDIA, this flagship laptop is perfect not only for casual users but also for gamers and creatives.
▲ Galaxy Book3 Ultra features a crisp 3K display that makes colors and details pop. With powerful Ultra H-series CPU that can support up to 45W for high performance and up-to-date NVIDIA® The GeForce RTX™ 4070 laptop GPU, Galaxy Book3 Ultra can help bring any user’s imagination to life.
With powerful performance and connectivity, visitors can take a peek at how the Galaxy ecosystem can improve their daily lives.
▲ Galaxy Book3 360 comes with a touch screen and S Pen capabilities, allowing users to create in more ways.
▲ SmartThings connects a user’s mobile devices and home devices into one convenient location.
Everyday Sustainability: Shaping a brighter future through technology
From 100% recycled paper packaging boxes to various exterior and interior parts made from recycled glass, plastic and aluminium, Samsung has expanded the use of eco-friendly materials in its devices, boosting its sustainability efforts.
Mark Newton of Corporate Sustainability at Samsung explained that Samsung aims to achieve net zero carbon emissions by 2050 and by 2030 for its mobile experience business.
▲ The Galaxy S23 Series features our most recycled materials yet. The number of interior and exterior parts using recycled aluminum, PET, glass, and perimeter-bound plastic has been increased to 12.
Shaping the future of connectivity through industry-leading collaboration
Samsung has a long history of partnering to push the boundaries of what’s possible to deliver groundbreaking experiences. During the Galaxy Unpacked 2023 Partnership Announcement segment, Qualcomm President and CEO Cristiano Amon took to the stage for the first time, revealing that the Galaxy S23 series is powered by the world’s fastest and most efficient Snapdragon.® Until now.
▲ TM Roh explained Samsung’s plan to create a next-generation XR experience through open collaboration and open innovation.
▲ Cristiano Amon, President and CEO of Qualcomm, details past and future cooperation with Samsung.
“Snapdragon® “The Galaxy’s second-generation mobile platform features groundbreaking system processing performance as well as groundbreaking AI that enables truly extraordinary experiences,” said Cristiano. “This includes an AI-powered Cognitive ISP, which enhances photos and videos in real time for professional-quality camera experiences, even in dark places.” Cristiano also emphasized that Qualcomm’s latest Adreno GPU delivers ultra-realistic graphics and delivers the ultimate connectivity with the world’s best and most reliable 5G modem RF system, as well as industry-leading Wi-Fi and Bluetooth.
Finally, Cristiano explained that the company aims to create a new era of highly immersive XR experiences that blur the lines between the physical and digital worlds.
▲ Hiroshi Lockheimer, senior vice president of Platforms and Ecosystems at Google, outlines his company’s vision for the future of technology with Samsung.
Hiroshi Lockheimer, Google’s senior vice president responsible for platforms and ecosystem, highlighted the importance of the partnership, noting that the launch of Rich Communication Services (RCS) Messaging Standard and Wear OS, both of which have been close collaborations with Samsung. Going forward, Hiroshi explained how Google will also invest in groundbreaking XR technologies that will change the way we interact.
“An exciting space that Google has invested in for a long time across both experiences and technology is AR and VR,” said Hiroshi. “These technologies are an integral part of the new era of computing as they can change the way we interact with people and information to get things done in the real world.”
With a vision to enable a new generation of computing, Samsung, Google and Qualcomm will collaborate to develop advanced hardware and software to make this immersive technology a reality.
▲ Top executives from Samsung, Google and Qualcomm explore the latest Galaxy innovations inside the Masonic Auditorium after the Galaxy Unpacked 2023 show.
Relive the action: The Unpacked 2023 full video reboot
This is a detour! If you can’t fully tune in to the event, take a look at the video below for a full replay of February Unpacked 2023. Stay tuned with Newsroom’s full coverage of the event to find out more.