Roger Federer’s permanent style | men’s fashion

Roger Federer. Wimbledon, 2009. Then Longest men’s final in history; Five sets and 77 thrilling matches against Andy Roddick. But is it so important? his jacket.

It was a zip in RF lettering with gold piping, wearing the number 15 jacket – the record for Federer’s Grand Slam titles when winning the match – In cursive embroidery.

Was he rude? If only the Fed took it out hidden in his bag With calm hope? Or did a Nike representative hand it to him before the trophy was presented? Whatever the case, the jacket generated plenty of shaft inches, just as Federer’s outfits throughout that year’s championship. Take the suit pants you collaborated with Army inspired jacket – Kind of sergeant of the All England Club – Pepper – underneath He was wearing a tailored bra-Just undress into shorts after warming up. Then there was clever striped shirts, or even coaches with golden touches. This was the kind of aesthetic that Federer was known for.

Roger Federer in his embroidered jacket at Wimbledon in 2009.
Roger Federer wearing his embroidered jacket at Wimbledon in 2009. Photo: Kirsty Wigglesworth/AP

now with The news of his retirement last weekAfter Serena Williams’ announcement in August, tennis (and sports in general) has lost one of its most stylish champions. Federer was quite a cosmetic flight. From the list of elusive hairstyles (home peroxide dye functionAnd the awkward knotgreasy ponytail, and He wears his suit pants from back to front, to the best friend of US Vogue’s editor-in-chief, Anna Wintour. Federer is a frequent presence in the front row, Rolex Ambassador and designer. Oh, and According to LVMH President Bernard ArnaultLiving God.

It’s an unfortunate cliché with elegant men, but Federer credits his wife Mirka with his first fashion awakening, Once say GQ: “I was wearing running shoes and jeans and a training jersey, and then when Mirka met me, she would look and go, ‘Wrong, are you sure about that look?'” “

“Then I really started to get into it. I’d travel more and go to different cities and meet interesting people. Next thing you know, you look around – maybe it’s in Milan, in New York, wherever – and you notice that everyone is doing really well.”

Young Roger Federer with his unstyled hair.
Federer’s hairstyle early. Photo: Cathy Wellins/The Associated Press

Since then, Federer’s elegant and sophisticated off-court style has matched well-groomed backhands and well-worn balls. Off the field, he loves a turtle neck; Clever, Well cut wool coat With a worn collar. A jacket draped over his shoulders; Double breasted suits. But he’s also not afraid to get confused with him bomberAnd the denim leather jackets, gingham buttonsAnd the Colorful sneakers.

Has hands-on design involvement with Uniqlo, with whom Signed a $300 million 10-year deal In 2018, he ended his long relationship with Nike. Federer has approached the Japanese brand famous for its cool and comfortable essentials, collaborating closely with the designer Christophe Lemerre, who is the Creative Director at Uniqlo Research and Development Center in Paris; And it has certain ordinances (not yellow). Comfort is his number one priority, closely followed by taste.

Roger Federer's shoes, The Roger Advantage, in collaboration with Swiss brand On.
Roger Advantage shoe. Photo: Dennis Balibos/Reuters

Separately, Federer has struck a shoe deal with Swiss brand On, with his somewhat fun line – for British fans at least – called The Roger Collection. his special shoes, roger bro, which started its life with a 3D scan of its foot, ran out at its launch last year. Meanwhile, the Roger Advantage model is levels below that of Stan Smith.

He has become a skilled analyst of his own personal style in the past, and of his sport in general. He recognizes, for example, the long-gone days of wearing baggy clothes and is now actively embracing a sleeker silhouette on the court, telling GQ magazine:Were you crazy to wear an XL at 17? You want to think you are big and special. Currently [players] Look stronger and thinner. “

Federer with Anna Wintour and the late André Leon Talley, far left, at the Oscar de la Renta show in 2017.
Federer with Anna Wintour and the late André Leon Talley, far left, at the Oscar de la Renta show in 2017. Photography: Gregory Pace/B/Shutterstock

He used (perhaps rudely, but quite accurately) the unfortunate Rafa Nadal era wearing a Capri As an example of how important the image is For the modern sports star. But Federer refuses to be so hard on his younger self about his ponytail era: “It was all part of an evolutionary process. Do I regret the long hair? No, I’m glad I got it and I’m glad I got rid of it again!”

He is proud of his innovative approach, including his style Amazing sets in black At the US Open, which gave the character a killer holding a racquet during the night sessions. From his time with Nike – and he He fought for more than two years to restore the rights to the radio frequency characterHe told GQ magazine:

“We tried to push the envelope – sometimes too much. But it was good. These moments remain unforgettable, and I was ready to take chances. I tried to bring a little style into tennis.”

Sometimes it would go away. At least, according to Wimbledon officials Ban his orange-soled shoes In 2013, she considered them a violation of her all-white policy. But, he was never blamed, as such, in the way that Williams, for example, was (most memorably when the president of the French Tennis Federation seemed to call Her Roland Garros catsuit disrespectful). Federer has never been accused of caring more about style than substance, which perhaps reflects the ongoing double standards.

Roger Federer in Geneva, 2019
Federer in Geneva in 2019. Photo: Julian Finney/Getty Images for the Laver Cup

Although Federer – along with Williams on the Women of Sport side – have done more than anyone to develop the modern tennis aesthetic and bring athletes into the fashion world, he’s not the first in the strict sense of the word.

Federer alluded to the fact that his Preppy V-Neck Knit Sweaters Worn in Center Court, it was a throwback to the likes of tennis champions Rene Lacoste and Fred Berry (who founded their eponymous brand in 1933 and 1952, respectively). Susan Lenglen, the world number one charismatic woman in the 1920s, tended to walk to court in glamorous furs. Arthur Ashe played Buddy Holly Specs, and when fashions changed, pilots. And you might say Andre Agassi planted a suspicious kind of “elegant pirateBut, especially in the men’s game, Federer’s influence on his younger teammates and the broader tennis field is undeniable.

Bulgarian player and Fogg Grigor Dimitrov He works in modeling. Young, fiery-haired gunner Jannik Sinner graced the covers of GQ and Icon magazines, and earlier this year, About a partnership with Gucci. engraved in Italy Matteo Berrettini she has Capsule set with Hugo Boss. Especially Canadian Felix Auger Eliassim looked Stylish at the Met Gala last year in New York. Even Andy Murray has scope Sportswear, AMC.

It’s not unhelpful for Federer to move into fashion full time after his retirement. First, he plays his final championship In London this weekend. last month williams She wears a diamond-encrusted gown To submit their bids Farewell to the US Open!. The bar is set high. All eyes are on Federer then – and his jacket.

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