The Nutraceutical market in the United States holds 30% of the revenue share and is expected to follow the same trend during the forecast period due to the increasing number of elderly population looking for health supplements.



High levels of dietary protein intake in daily intake is responsible for the high sales of protein and amino acid supplements.

SOUTH KOREA, Seoul, September 09, 2022 (GLOBE NEWSWIRE) – The global nutritional supplement market is expected to grow at a compound annual growth rate of nearly 8% through 2031, amounting to US$175 billion, according to Fact.MR’s newly published report. From 2016 to 2020, sales expanded at a compound annual growth rate of 6%, closing at a value of over $80 billion.

According to the Fact.MR study, Demand for Prebiotics and Probiotics Supplements It is rising rapidly and is expected to register over 10% year over year in 2021. Increased awareness regarding the use of probiotics to maintain good health and reduce the risk of multiple diseases has led to an increased demand for prebiotics and probiotics as nutritional supplements.

Factors such as the increasing prevalence of chronic diseases, such as diabetes, cholesterol and obesity, the increasing number of elderly people, and the increasing demand for alternative pharmaceutical products contribute significantly to the nutritional supplement growth.

Increased consumer awareness of fitness and health increases demand for nutritional snacks on the go, which contributes to promoting growth.

With a wide range of benefits, the nutrient has shown great demand from patients with medical indications related to oxidative stress including allergies, cardiovascular disease, eye disease, Alzheimer’s disease, obesity and Parkinson’s disease.

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The main takeaway from the market study

  • Vitamins and mineral supplements are likely to generate 36% of revenue

  • Combined, herbal, protein and amino acid supplements to generate 50% of global demand

  • The preference for nutritious softgels is high, and they are expected to account for at least 1 out of 4 sales

  • With a consumer orientation, unisex nutritional supplements will maintain a 2/5 market share through 2021

  • The US dominates the North American market, generating 30% revenue share

  • 2/ Fifth South Asian market demand that India will account for until 2031

The Fact.MR analyst comments, “Enhancing personalized nutrition regimens amid the increasing prevalence of sedentary living is expected to stimulate demand for nutritional supplements, leading to large-scale innovations and new product launches.”

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market competition

The global nutritional supplement market is highly competitive in nature. Amidst the increasing competition in the nutritional supplement market, the major players are focusing on consolidating their market position and gaining traction in the competitive global market.

Some of the major players in the market are Kraft Heinz, The Hain Celestial Group, Conagra, General Mills, Kellogg’s, Nestlé, Amway, Barilla Group and Pfizer Inc. and Freedom Food Group Limited, among others.

  • In April 2021, Nestlé and KKR entered into an agreement under which Nestlé will acquire the core brands of The Bountiful Company for $5.75 billion. The Bountiful Company is the leading manufacturer of attractive and highly growing global nutrition and nutritional supplements.

  • The deal includes the high-growth brands – Nature’s Bounty®, Solgar®, Osteo Bi-Flex® and Puritan’s Pride® as well as the company’s own US business. These brands will be integrated into Nestlé Health Science, creating a global leader in vitamins, minerals and nutritional supplements.

Main parts covered

  • Product Type

    • Vitamins and Mineral Supplements

    • Nourishing herbal supplement

    • Dietary supplement for protein and amino acids

    • Supplements for prebiotics and probiotics

  • Form

    • Nutraceutical Supplement Softgels

    • food supplement capsules

    • nutritional supplement liquids

    • Dietary Supplement Tablets

    • Supplement Powder & Granules

  • Consumer trend

    • Men’s Supplements

    • Children’s nutritional supplement

    • Nutritional Supplements for Women

    • Unisex food supplement

  • sales channel

    • Sales of nutritional supplements through drug stores

    • Sales of nutritional supplements through health and beauty stores

    • Sales of nutritional supplements through modern trade channels

    • Sales of nutritional supplements through direct sales

    • Sales of nutritional supplements through online retailers

    • Sales of nutritional supplements through convenience stores

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Key Points Addressed in the Dietary Supplement Industry Survey

  • Market Estimates and Forecasts (2016-2031)

  • The main drivers and constraints shaping the growth of the market

  • Sectoral, Country and Region Analysis

  • Competition Mapping and Performance Measurement

  • Brand share and market share analysis

  • Key product innovations and organizational climate

  • Impact of COVID-19 on dietary supplements and how to navigate

  • Recommendation on key profit strategies

More insights available

In its new presentation, Fact.MR provides an unbiased analysis of the dietary supplement market, providing historical demand data (2016-2020) and forecast statistics for the period from 2021-2031.

The study reveals compelling insights into the nutritional supplement market based on product type (vitamin and mineral supplements, herbal supplements, protein, amino acid supplements, prebiotics and probiotics), consumer orientation (men, children, women, and unisex), and model (Softgels, capsules, liquids, tablets, powders and granules), sales channel (drug stores, health and beauty stores, modern commerce channel, direct selling and online retailers), across seven regions (North America, Latin America, Europe, East Asia, South Asia, Oceania and the Middle East) and Africa).

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